China’s online condom shopping rankings: Is sexual happiness dominated by women?

A few days ago, the first "China Condom Online Shopping Ranking" that revealed China's "sexual happiness" life was released. This report comes from Taobao Data Cube and is derived from Taobao's condom transaction data. The report shows that Beijing, Shanghai, Guangdong, Jiangsu and Zhejiang have become the main groups of people shopping for condoms online. Among them, 1/3 of online shoppers are women, and the remaining 2/3 are men. At the same time, there has been a sharp decline in condom purchases among those over 35 years old.

1. It is said that changes in the purchasing power of condoms are related to changes in the concepts of men and women. What do you think?

This change in purchasing power is a statement from a woman: "I need sex, but I also need self-protection!" This change in behavior is of course closely related to the change in the concepts of men and women. 1/3 of women have participated in online condom shopping, which is worthy of congratulations and gratification. This shows that women and men are becoming more open about sex, sexual safety and sexual happiness, and women are beginning to dare to safeguard their rights to sexual safety and pursue their own sexual happiness, and are no longer that half-covered person who still clings to the pipa He is a sexually passive person who wants to speak but is still ashamed and lets it go.

2. There is still a huge gap in condom purchasing power between urban and rural areas. What do you think is the reason?

Purchasing power not only reflects a kind of economic strength, but also a kind of cognitive power. The difference in purchasing power between urban and rural areas also shows that there is still a big gap in understanding between the people in the two places in terms of sexual safety and family planning. I believe that sex education, sexual safety, and family planning work in rural areas still need to be deepened and implemented. In addition to better sexual concepts, urban people also have an increasingly open sexual awareness and have more sexual partners than in the past. An important factor in promoting the purchase of condoms is that the use of condoms is the main motivation for urban people to prevent sexually transmitted diseases such as AIDS, avoid unmarried pregnancy, or implement family planning.

3. The survey shows that middle-aged men after the age of 35 have less condom purchasing power than women. What is the main reason?

Three major possibilities:

1) A considerable number of people after the age of 35 have given birth. Couples often use other contraceptive measures, and condoms are no longer their only choice.

2) Sub-health state of middle-aged people: Our social crisis is facing four major sub-health states: excessive pressure, inappropriate lifestyle, food safety issues and bad eating habits, and lack of comprehensive and effective Psychological education and guidance, the awkward intertwining period of conservative and open sexual concepts, backwardness and lack of sexual education, etc., have led to people being in four major sub-health states, namely, sub-health in life, sub-health in body, sub-health in psychology, and sub-health in couple life. Health is sub-sexual happiness. The previous three sub-health states also lead to the continuous reduction of the number of sexual activities of this group of people, and the demand for condoms will naturally decrease.

3) Emotional distress leads to sexual well-being crisis: As time goes by, the relationship between middle-aged couples will move from the romantic stage to the power struggle stage, and then to the death stage. During the power struggle period, couples may have incoherent views or serious differences that may affect their intimate relationship. Even if there is communication, the content of the conversation rarely involves emotional life. It is mainly "discussing things" rather than taking the initiative to communicate emotionally. There is also a lack of effective means of "talking about love", resulting in "no communication". In the intimate relationship between husband and wife, sexual life and emotional communication influence and restrict each other. The lack of emotional communication will also affect the harmony of sexual life, and unsatisfactory sexual life will directly dilute the emotional communication between husband and wife. Therefore, there are six major fatigue killers in the life of modern couples: conflict of ideas and life fatigue; too busy work and physical fatigue; excessive pressure and psychological fatigue; lack of communication and emotional fatigue; boredom and aesthetic fatigue; procedural sex and desire fatigue. You said that relationships and emotions are tired. Wherever you have more energy to do things that make you happy, your purchasing power will naturally decrease.

In addition, what is interesting is that as the age increases, the gap between men and women among online condom purchasers is also shortening. Even after the age of 50, the absolute number of female consumers buying condoms begins to exceed that of male consumers. Perhaps what can be explained is that the older a woman gets, the stronger her sense of self-protection becomes, and she cannot afford to be hurt even if she becomes pregnant or sick. As for men, they are becoming more and more lazy to put in effort. Anyway, their sexual desire is getting lower and lower, and women are becoming more and more able to handle everything.

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