After the first one was controversial and the second one was calm and calm, the third China (Guangzhou) Sexual Culture Festival opened in Guangzhou on November 5. Judging from the huge crowds of people waiting outside the venue on the first day of the opening and the overwhelming enthusiasm inside the venue, it can be seen that this Sex Culture Festival will have a passionate "character".

It is understood that due to the success of the first and second editions, the scale and types of activities of the third Sexual Culture Festival have greatly increased compared to the previous edition. Previously, for two consecutive years, the Sex Culture Festival held in November attracted more than 1,000 merchants, more than 400 manufacturers, and more than 100,000 visitors in three days.

According to the organizing committee, this year’s Sexual Culture Festival has the theme of “promoting sexual science, advocating sexual civilization, popularizing sexual education, and promoting sexual health” to showcase China’s long-standing sexual culture and promote new Chinese and foreign sexual health products. Create an information exchange and trade negotiation platform for Chinese and foreign sexual and reproductive health products.

During the Sexual Culture Festival, the organizing committee arranged for one million condoms to be given to villages, hotels and people in need. A batch of "sexual pleasure supplies" were also arranged to be given to the floating population, reflecting the society's care for this group. ​

Also held at the same time are ancient Chinese sexual culture exhibitions, STD and AIDS prevention and treatment photo exhibitions, and a Sexual Culture Festival theme party. A popular sexy lingerie model show was also held on the opening day. ​

On the eve of the Sexual Culture Festival, Guangdong also held three national sexology expert TV forums, analyzing and debating the essence and dross of ancient sexual culture, and conducting different interpretations and debates on concepts such as sexual revolution and sexual liberation. , analyze the social measures that should be taken to curb STDs and AIDS, and explore the reality and feasibility of safe sex.

In China, "sex" has always been a banned topic, and talking about "sex" in public has never been accepted by the mainstream of society. Before the first Sex Culture Festival opened in Guangzhou, Beijing and Shanghai had also prepared sex culture festivals, but in the end they were "aborted" due to heavy resistance.

According to reports, Guangdong began to carry out sex education among teenagers in the early 1990s, and began to install condom vending machines in streets and alleys in 1998. ​

Zhang Feng, deputy director of the Population and Family Planning Commission of Guangdong Province, once said that if Guangdong wants to build a veritable cultural province, it cannot just talk about "culture during the day". People must also live a scientific, safe and emotional life at night. Whether "night culture" is good or not, it plays an important role in improving the quality of the population and the quality of life of the people, and curbing the spread of sexually transmitted diseases and AIDS.

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