A latest study by American scholars shows that women wearing red or red are more attractive to men. The results of this study were published in the journal "Personality and Social Psychology".

The researchers also said that red only affects how men evaluate women's attractiveness; but it does not affect men's opinions when it comes to evaluating women's intelligence and kindness. Andrew Elliott, the leader of the project and a professor of psychology at the University of Rochester, said that although this "red alert" may be a product of a patriarchal society that has historically associated red with love, it may be due to a more primitive The biological basis of this phenomenon is that some male primates are more attracted to females of the same species who show red.

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