In 2009, against the background of the financial crisis, the controversial "rich second generation" came into public view. Taking stock of the past year, on the one hand, the "rich second generation" has been entangled in negative news such as "showing off wealth", "driving car case", "molesting girls", "beating people" and other negative news; on the other hand, there are also some "rich second generation" ” Cases and surveys show that this group is “positive and progressive” and completely different from the image of playboys we imagine.

A "racing case" has pushed the "rich second generation" to the forefront of public opinion

At 20:00 on the evening of May 7, Hu Bin, a young man from a wealthy family, was racing on the streets of downtown Hangzhou and accidentally hit pedestrian Tan Zhuo. At 20:23, Tan Zhuo was sent to the Provincial Tongde Hospital and pronounced dead half an hour later.

"Rich kids treat the road like an F1 track, and innocent passers-by are knocked up 5 meters high." An online post and a photo started a vigorous denunciation campaign. The target of the attack is the "rich second generation".

"There have always been dandy young men", "anti-traditional", "arrogant and arrogant"... The moral judgment is mixed with hatred of the rich. When a netizen throws a "brick", the heads of the "rich second generation" will fall. The "meteorite rain" of public opinion.

One comment said: “For these rich children, wealth gives them an innate sense of superiority. Their parents’ doting leads many of them to show off their wealth, despise the law, and ignore life, thinking that everything can be settled with money. "In the eyes of sociologist Yuan Yue, China's "rich second generation" has five manifestations: first, they are obviously incompetent and lack a sense of crisis and a psychological response mechanism to pressure; second, they lack understanding of the society where their parents' careers are. Cognition of the environment; 3. Having the consumption power formed in a superior living environment, and extremely lacking the management expectations and abilities for self, social relations and team; 4. Lack of self-control and compromise ability, and having a rather flamboyant personality; 5. Materialism first Outstanding ideas, extremely lacking in moral cultivation and moral charisma.

"The young boss of a company chooses a concubine on campus" once again confirms the poor reputation of some "rich second generations"

The "Christmas Girl" with a banner that read "Young business leaders born in the 1980s, looking for pure and beautiful school beauties" and a contact number distributed beautiful "marriage flyers" at the door of the dining hall of Jinan University. The tender green flyer with a romantic cover printed the self-introductions of two "rich second-generation men born in the 1980s", the type of girls they like and how to sign up for the girls.

According to media reports, the marriage headhunting company that planned the event has sent 300 "hunters" to 12 universities in the province, including Sun Yat-sen University, South China University of Technology, Jinan University, and South China Agricultural University, to search for "campus beauties" for the two "young masters" . At the same time, the "Hunter" also went deep into shopping malls and office buildings such as Grandview Plaza and CITIC Plaza to find a suitable marriage partner for the male protagonist. The total cost is more than 100,000 yuan.

This time the "rich second generation" received a lot of criticism. "It's stupid and cheap", "Most people's first impression after reading this report is to rush up and slap him twice", "It's easy to slap him, and it's obviously self-deprecating"...

Rich men spend huge sums of money to seek marriage, and they must be beautiful, temperamental, virtuous, and well-educated, all of which are spectacular and earth-shattering. Whether they are called "second generation rich" or "young boss" or "young boss", compared with the vast number of "house slaves", "ant clan" and ordinary "white-collar workers", they are undoubtedly two people with completely different living conditions in reality. social communities. The strong contrast makes people even more disgusted with those who show off their wealth.

But if you think about it carefully, it is not illegal for the "second generation rich" to recruit school beauties in universities, and it is not against morality. These days, there are so many people making all kinds of weird marriage advertisements. As for the scolding, I'm afraid that's not the problem. The problem lies with the "rich second generation" group. This group has a really bad reputation. Even holding a birthday charity party was criticized constantly.

The protagonist of this birthday charity party is a child from Nanjing named Ai Ai. Her on-site speech was widely circulated: "My parents have always taught me to learn to share with others, and I also hope that I can bring joy and happiness to others. People say 'giving up'. If you have to choose one of these two words I will choose 'giving up', because with 'giving up', there will be 'gaining'." Ai Ai donated more than 200,000 yuan in gifts at the birthday party, and also mobilized her parents to donate cotton worth nearly 500,000 yuan. They were given quilts and sent to earthquake-stricken areas in Sichuan.

"What's surprising is the lucky draw. Three cars were given away as special prizes!" A guest revealed: "The banquet is estimated to cost millions of yuan. There are many prizes. The first and second prizes are all jade jewelry, and the third prize There are 10 laptops, and the winning rate is very high. "The simultaneous appearance of the two elements of extravagance and charity made the viewers have mixed emotions. This birthday party, which was built with a huge amount of money, naturally aroused a lot of speculation and discussion.

Some netizens said mercilessly, is it necessary to hold such a luxurious, extravagant and ostentatious birthday party? There is nothing wrong with educating children to learn to share and give love, but such actions to show off wealth are undesirable. In the final analysis, this is using one's own wealth to stimulate the nerves of the poor. It is a kind of self-show, and it is a show of self-consciousness of being superior to others.

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The first survey report on the "rich second generation" group has been released. Are we wrong?

Are the "second generation rich" really the "Adou who cannot be supported"? What kind of people are they? A "Research Report on the "Rich Second Generation" Group" published by China Youth Daily has once again become a hot spot of attention.

The subjects of this survey are mainly the "post-80s" and "second generation rich", accounting for 98% of the total survey. Interestingly, most of the survey respondents are sensitive to the term "second generation rich" and want to call them "second generation entrepreneurs" and "second generation private enterprises". They believe that "rich second generation" is a term that is negative and hyped up by public opinion, and is a misunderstanding of this group.

Among the respondents, 17% had a graduate degree or above, and 78% had a bachelor's degree. The majors they studied, economic management and business, accounted for 59%. When explaining the reasons for choosing a major, the "rich second generation" who were interviewed directly mentioned that whether it was requested by their parents or chosen by themselves, they all considered the factors of taking over the company in the future, so most of them chose economic management and business majors. professionalism.

52% of all respondents have experience studying abroad. From these data, it can be found that the parents of these interviewees place a very high priority on their education.

Most of the "rich second generation" attribute the success of their parents to hard work. 49% of the respondents do not agree with their parents' business philosophy, but they can communicate with them effectively; 44% of the respondents basically agree with their parents' business philosophy; 4 each hold "strongly agree" and "strongly disagree". % and 3%. In the process of research and interviews, the "second generation rich" showed the image of knowledge-based operators. Compared with their parents, they have much less "reckless atmosphere". They can clearly understand the reasons for their parents' success, and they can also calmly see their unique advantages over their parents and peers.

They earn a lot but don’t spend much. Only 25% of them have a monthly income of less than 8,000 yuan. The majority of those with monthly consumption level are in the range of 5,000 to 10,000 yuan, accounting for 53%, 17% are in the range of 10,000 to 20,000 yuan, and only 6% have monthly consumption of more than 20,000 yuan.

The assets of the family business of the "rich second generation" families are considerable. However, judging from their income level, daily expenditure level, daily consumption structure, wealth outlook and other aspects of data, it can be seen that they do not advocate a luxurious lifestyle in their daily life, but choose more rational pragmatism principles. Their spare time life also mainly focuses on making connections, relaxing and gaining knowledge, in order to promote career development.

More than half of them start their own businesses, and most of them hold important corporate positions. Most of them have not long left school. Although they have not worked for long, 61% of the positions they hold in the company are at the decision-making level, and the remaining 29% are in the management level above the manager. 6% of the respondents hold department positions in the unit. Supervisor positions. During the interview process, we also met the "second generation rich" who only work in general staff positions. This group of interviewees is partly motivated by experience considerations, and partly because their parents have reservations about their abilities.

Is the government spending money to train the "second generation of rich people" to break the curse of "not being as rich as the third generation"?

The "rich second generation" has different business philosophy from their parents, but the "rich generation" is getting older and is about to retire. What should we do?

Jiangsu plans to implement the "Thousands of Private Entrepreneurs Reserve Talent Training Plan", allowing the descendants of entrepreneurs to receive about a week of study at the Jiangsu Provincial Party School. This plan is known as the government-funded training of the "second generation of rich people". Since then, places such as Shunde, Guangdong, have also followed suit and imitated Jiangsu.

Most of the first generation of successful private entrepreneurs started their business through hard work. Their daring spirit tempered the entrepreneurial spirit and courage of entrepreneurs. However, the "rich second generation" obviously lacks hard work spirit and lacks experience and communication skills. The parents are definitely worried about these shortcomings and lack of control ability. It is understandable that the "rich second generation" is enthusiastic about training. However, some people accuse the government of acting like a surrogate agent, only focusing on "icing on the cake" but not "giving help in a timely manner".

Hong Kong's Lee Kum Kee Group is a 120-year-old family business. Its fourth-generation successor, Li Huisen, said that a large number of studies have proven that the average retirement cycle of first-generation entrepreneurs is 24 years. If we count from the self-employed economy that began in the 1980s, the first generation of entrepreneurs in Chinese family businesses are already old and facing inheritance issues. Whether a family business can be successfully passed on will have an impact on the national economy. It seems that the government is not doing something that is beyond its control. The "second generation rich" also have GDP!

Of course, those who are more anxious than the government are the rich dads. According to media reports, as soon as an "entrepreneurship training course" opened for "young people who need to start a business", more than 100 people signed up, most of whom were children of the "rich second generation". Some parents of students called teachers directly to introduce the scale of their own companies, hoping that their children could come to the entrepreneurship class to learn. Many students also took the initiative to tell the interviewing teacher during the interview how big their family factory was and how many tens of thousands of yuan their assets were. Some parents told the teacher bluntly: "I want my son to learn to make money quickly."

There is a proverb in China that "wealth cannot last more than three generations". Relevant surveys also show that only 33% of family businesses can successfully transition from the first generation to the second generation, and only about 16% of family businesses can transition from the second generation to the third generation. Family businesses by the fourth generation account for only 4%.

Can the "rich second generation" who was born with wealth be able to take on big responsibilities? Not only are rich dads full of suspicion, but society as a whole is also worried.

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