Female entrepreneur Zhang Yin

Since last year, the "rich second generation", known as "born with a silver spoon", have entered the public eye with questions. Labels such as "not seeking advancement", "pursuing enjoyment" and "showing off wealth" suddenly seemed to be synonymous with the "rich second generation".

During this year’s Two Sessions, Zhang Yin, a member of the National Committee of the Chinese People’s Political Consultative Conference, said “Don’t discriminate against the second generation of rich people”, which once again drew the public’s attention to the special group of the “second generation of rich people”.

Student reporters from the China University Media Alliance recently visited several universities and got close to the "rich second generation" college students, and found that behind their glamor in front of others, they have the pressure and helplessness of not being understood.

“We have a life planned by our parents”

Wang Xin, who is studying in a university in Beijing, looks very ordinary and speaks in a low-key manner. He only inadvertently raised his hand to reveal his Rolex The watch revealed his status as a "rich second generation". Wang Xin's father is the heir to the family business, with total assets of approximately 60 million yuan, and his mother is the sales director of a company.

Wang Xin said he disagrees with the many labels placed on the "rich second generation" by society. In Wang Xin’s view, the “second generation of rich people” have too many difficulties:

“Everyone’s comment on us is that getting something for nothing makes sense to a certain extent, but it is too unfair to not make progress. . When I was 3 years old, my mother dragged me to take English and piano lessons. My daily schedule was so full that there was no such thing as a happy childhood.

“I have always been happy since I went to school. It’s hard work. My tutoring is very strict. I have to have good grades and good cultivation. I also have to go to various social occasions with my parents and come home late at night to catch up on homework. I don't feel that I am relaxed just because my family is very good. On the contrary, I have been under a lot of pressure since I was a child. For example, now, I not only have to learn courses in my major, but also study trade and business matters. Because I have already helped my dad take care of a lot of things. There is no class this afternoon. Others are playing games, sleeping, and playing with their girlfriends, but I will go back to the company to read documents in half an hour. "

Not only Wang Xin, but also Liu Huanhuan from Nanjing University of Science and Technology is also deeply touched by the difficulties of the "rich second generation".

"My parents have told me since I was a child whether I like it or not. Very secondary, that is a selfish idea. The important thing is to take your own responsibility and do what is best for you. They thought it would be best for me to go to my father's place to do things, but there was nothing I could do. Even if there is something else I want to do, I can only put it aside until later, and I have long been used to this. ”

Wang Xin’s father hopes that Wang Xin can take over his business in the future. Wang Xin felt helpless about this arrangement, and at the same time revealed his envy of ordinary people.

“I often envy some ordinary classmates around me. I always feel that their relationship is very strong, but there seems to be something separated from me. I think the best thing is that they all have their own goals. , I know what I want to do and are very motivated. But my path has already been planned.”

The life plans of the “second-generation rich” parents for their children extend from education to career.

“I want to study in the UK. My major has been decided by my family. I don’t have any preferences or dislikes. It doesn’t matter what major I study. Moreover, my family has already decided what I will do in the future. I have studied this and that since I was a child. In fact, nothing is for myself." Li Wei, who is studying at Beijing International Studies University, drove a red BMW to be interviewed by reporters. As soon as she got out of the car, her brand-name clothes immediately attracted the attention of many passers-by and were in people's minds. The standard image of a rich lady.

"Does she like me or money?"

Out of self-protection, most of the "rich second generation" on campus have a lot of concerns about relationships.

“I don’t know what my parents do specifically, but our family owns real estate in Switzerland and New Zealand.” Liu Si, who studies at a university in Beijing, is a typical “rich second generation”. He is wearing a high school uniform. Wearing the same sportswear and wearing a pair of thick glasses, he looks more ordinary than the most ordinary person on campus.

“I spent a lot of money when I was in junior high school and high school. But then I fell in love with a girl and we were together before we even exchanged a few words. At that time, we were too stupid to fall in love. Later I discovered That girl was very good at spending money and spent my money, so I wondered whether she liked me or money. Then it was a very old story. I didn't drive and told her that my family had been in trouble recently. Nervous. She was nice at first and comforted me a few words, but then she gradually stopped talking to me, and then we broke up."

The shadow of "spending money to fall in love" lingered in Liu Si's mind. If you don’t go, try to keep a low profile from now on, for fear of “not being able to feel normal emotions at all.” In terms of daily life, living in a dormitory and eating in a canteen, the monthly expenses are about 1,000 yuan.

Liu Si is very cautious about relationships because he has learned lessons from his own experience. However, for more "rich second generations", family pressure makes them unable to control their relationship issues. Li Wei is one of them.

“My family restricts having boyfriends. It’s very strict. I believe you will understand the specific reasons even if I don’t tell you. I had a boyfriend when I was a sophomore in college. I didn’t want to go abroad, but now my family knows They have to send me out. The girls around me who come from similar families either don’t have boyfriends, or they just have them casually without thinking about the future, because the results are the same, and their families don’t agree. Unless you are lucky enough to find someone who is truly suitable in all aspects."

But not all "rich second generations" have difficulty finding the relationship they want. Compared with Liu Si and Li Wei, Zhao Yi, a junior at a university in Nanjing, is luckier in terms of relationships. In the view of his girlfriend Tingting, apart from being more generous, he is no different from ordinary people.

Tingting is Zhao Yi’s junior high school classmate. Talking about Zhao Yi when he was in junior high school, Tingting thought that although everyone did not know exactly his family situation at that time, they still felt that he still had a sense of superiority that could not be concealed.

When he was in the third grade of junior high school, Zhao Yi had already shown his affection for Tingting. In order to enter a high school with Tingting, who had good grades, he started to study hard with poor grades. But Tingting obviously doesn't trust this young master very much.

“At that time, I never thought that this boy would still be so dedicated to me after so many years. Maybe it was because he was subjectively repelled by rich boys, and I thought one-sidedly that he would be carefree. I thought this was just a temporary thing for him. Impulsive."

However, when Tingting was in her senior year of high school, the two came together and went to college together.

For Tingting’s birthday two days ago, Zhao Yi specially selected a new Nokia mobile phone worth more than a thousand yuan, and a bouquet of roses worth more than 300 yuan, a total of ninety-nine roses. That day, Tingting went shopping with him while holding this bouquet of flowers. Girls passing by could not help but exclaim: "What beautiful flowers!" Tingting's happiness was beyond words. "On Valentine's Day this year, he gave me a Swatch watch and a bouquet of pink roses." These totaled nearly 800 yuan.

These are things that ordinary girls rarely get. "He bought me so many things that I can hardly remember them all." Whenever Zhao Yi spent money lavishly, Tingting would still advise him and feel sorry for him.

In Zhao Yi's opinion, he just chose a way he was accustomed to expressing his feelings for Tingting.

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“We prefer to be called the second generation of entrepreneurs”

Zhao Yi partnered with two boys in his class last year to register a media company in Jiangyin with a total registered capital of 100,000 yuan. He contributed 15,000 yuan, and the other two contributed 50,000 yuan and 35,000 yuan respectively.

The company's main business project is campus advertising. At present, all the plans are ready, and they only need the school's nod to start operations immediately. "We are currently negotiating with the school, and the exchange is to publish campus information for them for free." Zhao Yi looked very mature when he said these words, like a "businessman." He confidently said that if it succeeds, the cost of more than 100,000 yuan can be recovered within one and a half years. If the outlets are spread to major universities in Nanjing, there will be no problem in recovering the cost within six months.

Zhao Yi emphasized that the other two people asked for their money from their parents, while 5,000 yuan of his money was his own "private money" and the other 10,000 yuan "was borrowed from his mother." , and at the beginning of this year, he sold the stocks he made money from and returned them to his mother.

Zhao Yi’s mother taught him how to manage money since he was a child. Starting from his freshman year, he put his lucky money into the stock market. Although he suffered some losses in 2008 due to the poor market performance, he chose to "keep the money inside" and it will always grow.

In investing in this media company, Zhao Yize saw this opportunity for practice. Starting a business is his life plan. He plans to go to a bank after graduation to familiarize himself with the bank's internal financial system, gain a comprehensive understanding of the entrepreneurial environment and economic situation, and build up connections. Entrepreneurship at this stage is the foundation for the future.

"I know that many people in today's society feel that the 'rich second generation' is a generation that is not enterprising, including my father." When he said this, his expression became serious. , "I often refute him. Times make heroes. I believe that when society needs it, when responsibilities and missions fall on our shoulders, there will always be someone who stands up and creates their own value."

“I want to use some money from home as capital to start my own business. , I also studied trade, and I learned a lot about it from my parents when I was young. I first started out on my own to see how capable I was. I thought I could make something on my own without relying on my parents. I earn my own money, and my family are all farmers. I am better off than others, so I should do what I can and not just sit around and spend my parents’ money.”

"Society should not be biased against us. We have no choice but to be born in such a family, and like our outstanding peers, we know how to work hard and make progress. Instead of calling us 'rich second generation', it is better to call us 'Second generation entrepreneurs', what we inherit is not only money, but also the responsibility of the family business," Liu Si said.

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